To celebrate the highly anticipated release of the latest instalment of PlayStation® 4 video game God of War, 4FINGERS Crispy Chicken will be having a month-long promotional event complete with a game demo console and giveaways.
Organised by 4FINGERS and supported by Sony Interactive Entertainment Hong Kong Limited Singapore Branch (SIES), the 4FINGERS x God of War campaign will kick off in 17 outlets in both Singapore and Malaysia. The 30-day long gaming bonanza will allow game fans and chicken-lovers alike to get their fill of critically-acclaimed gameplay and crispy chicken, as well as a chance to win exciting prizes.
The collaboration with the long running God of War series resonates with 4FINGERS’ brand values. Kratos and Atreus are in unforgiving Norse lands, and their upward march despite overwhelming challenges reflects 4FINGERS’ resistance against the establishment.
While this may seem like an unlikely combination, 4FINGERS and God of War have more in common than you think. Much like the brave warrior Kratos, the brand strives to go against the status quo by serving their customers the freshest and crispiest chicken using only natural products. 4FINGERS is an advocate for the underdogs, often working with local artistes and organising events such as ‘The Local Motion’. By being loyal to their customers, there is a high level of engagement and positive interactions in-store.
Fried chicken and video games both make people happy, and that’s what 4FINGERS strives to achieve. Hardcore gamers and non-gamers alike will enjoy themselves at their outlets, which have been equipped with consoles, and will feature other interactive activities to let everyone experience the magic of God of War. Whether you’re a God of War superfan or you’re devoted to crispy chicken, there’s something here for everyone.
What’s happening at 4FINGERS x God of War
4FINGERS diners in Singapore and Malaysia will be treated to an immersive experience, featuring an impressive line-up of lucky dips, gaming booths and lots of chicken.
All diners who purchase 4FINGERS’ “Wings of Power” Combo meal will get a chance at the Treasure Chest lucky dip – with a grand prize of a paid trip to the famous Electronic Entertainment Expo (E3) gaming conference in Los Angeles. Other prizes include Limited Edition God of War PlayStation® 4 Pro consoles, copies of the God of War game, and other exclusive merchandise.
God of War (PS4 Exclusive, RM209) is out on 20th April at all PlayStation Authorized Dealers. Follow PlayStation Asia on Facebook (www.facebook.com/PlayStationAsia) and on Instagram (www.instagram.com/PlayStationAsia) for latest updates on God of War.