U Mobile_ALS Ice Bucket Challenge Picture 2

U Mobile_ALS Ice Bucket Challenge Picture 1: Wong Heang Tuck, Chief Executive Officer of U Mobile Sdn Bhd celebrating his successful attempt over the ALS Ice Bucket Challenge. U Mobile takes on the challenge differently by using water from the challenge to wash cars and eliminate water wastage.

Telco company takes part in ALS Ice Bucket Challenge to show support in raising awareness

It all started when Jasmine Lee, Chief Marketing Officer of  U Mobile Sdn Bhd, was nominated to take part in the ALS Ice Bucket Challenge. To take the good cause with a slight difference by giving it a special U Mobile twist minus the water wastage, Jasmine took it upon herself to challenge the whole U Mobile C-management team which includes Wong Heang Tuck, Chief Executive Officer, TJ Too, Chief Technology Officer, Tan Hoon San, Chief Financial Officer, Ng Siew Kim, Chief Corporate Services Officer and Alex Tan, Chief Sales Officer. The Ice Bucket Challenge, which has gone viral on social media in recent weeks, has turned into a popular culture phenomenon.

The challenge typically involves dumping a bucket of ice water over a person’s head with the aim to promote awareness of the amyotrophic lateral sclerosis (ALS) disease and encourage donations to research. In addition to completing the challenge together with the U Mobile team by demonstrating important core values such as teamwork and trustworthiness, U Mobile has also combined monetary donations from its staff to contribute towards the cause which can be done by donating to www.alsa.org.

“At U Mobile, we believe that it is important to help increase awareness over important issues as part of our corporate responsibility and in order to show our support for crucial causes. However, we also believe that we are able to do so in a fun, different and inspiring manner, and this is what we hope to achieve together with the U Mobile staff through our ALS Ice Bucket Challenge,” said Wong Heang Tuck, Chief Executive Officer of U Mobile.

U Mobile took the challenge differently in its support of increasing awareness on the ALS disease. Aside from the U Mobile staff pouring ice-cold water on its senior management team whilst all being decked out in their signature U Mobile orange color, U Mobile decided to address the water wastage criticism associated with the Ice Bucket campaign by utilizing water to wash their cars together instead. By the end of the challenge, U Mobile CEO, Wong Heang Tuck also challenged the CEOs of DiGi, Maxis, Celcom and Berjaya SOMPO to take the ALS Ice Bucket Challenge. The CEO of Berjaya SOMPO even took on the challenge on the very same day itself.

In conjunction with the challenge, many other U Mobile staff aside from the C-level management has decided to take on the challenge themselves, with some even sharing their videos on social media accounts such as Vine and Instagram. In a Facebook video, Jeanette Lee, Head of Marketing Communication & Brand at U Mobile, even utilized the water from her challenge to wash her motorbike.

Set in the cheer of having good spirits whilst increasing awareness on an important cause, the U Mobile staff had good light-hearted fun whilst demonstrating their company core values through teamwork and sporting spirit in completing the challenge together.