Sony has just launched two powerful new tools for content creators: the ECM-778 shotgun microphone and high-speed CFexpress Type A memory cards. Designed for filmmakers, documentarians, and serious creatives, both products are built to deliver top-tier performance, portability, and reliability on set.
🔊 ECM-778: Compact Mic, Cinematic Sound
The ECM-778 is Sony’s new premium shotgun microphone for professional video and audio production. Despite being only 176mm long and weighing just 102g, it delivers studio-grade sound clarity thanks to a custom microphone capsule, precision-machined brass tube, and smart internal circuitry.
Key Highlights:
- Crystal-clear audio with sharp directional pickup
- Stable, high-quality sound across varying distances
- Low-cut switch to reduce wind/bass noise
- Comes with both foam and fur wind screens for indoor/outdoor use
- Mounts on boom poles or directly onto cameras (with XLR input)
- Machined aluminium body for durability and noise resistance
Sony developed this mic in collaboration with award-winning film sound engineers to ensure it meets real-world production needs.
🎬 “The ECM-778 delivers the balance, clarity, and power that today’s cinematic audio demands,” says Kenichi Fujimoto, renowned sound engineer and Japan Academy Film Prize winner.
⚡ New CFexpress Type A Cards & Reader: Speed Meets Storage
Alongside the mic, Sony also unveiled ultra-fast CFexpress Type A cards — the CEA-G1920T (1920 GB) and CEA-G960T (960 GB) — plus the MRW-G3 card reader. These are made for creators who need high-capacity and high-speed performance for 4K/8K video capture, continuous shooting, and lightning-fast data transfers.
Card Highlights:
- Read speeds over 1800 MB/s; write speeds up to 1700 MB/s
- Built for professional use with VPG400 standard for smooth video recording
- Rugged TOUGH design – drop-resistant, dustproof, waterproof (IP57), anti-static, UV and X-ray resistant
- Available in 1920 GB and 960 GB models
MRW-G3 Card Reader:
- Supports CFexpress 4.0 and USB 40Gbps for super-fast file transfers
- Works with PCs, tablets, and smartphones
- Built with heat management to ensure durability and consistent speed
📦 Availability in Malaysia
Both the Sony ECM-778 microphone and the new CFexpress Type A cards + MRW-G3 reader will be available starting August 2025 at authorized Sony dealers.
Sony continues to raise the bar for creators, offering tools that combine portability, pro-level performance, and seamless workflow compatibility. Whether you’re capturing cinematic dialogue or transferring terabytes of footage, these new releases help bring your creative vision to life — faster and clearer than ever.