With all the telco wars and craze going on with new plans being introduced rapidly within the last week, U Mobile has partnered with Waze, the world’s largest community-based traffic and navigation app to give the Prepaid and Postpaid users a change of their lifetime. Through this partnership, U Mobile’s customers will enjoy free data access to the app from today until 31st of December 2016.
Hence, whenever U Mobile customers use Waze in Malaysia, the navigation process will be completely free as their data quota will not be utilised. Jasmine Lee, U Mobile Chief Marketing Officer, shared that the partnership is fitting as Waze is one of the most widely used apps by U Mobile customers. This is definitely a good news for me as I use Waze few times within a day itself. I do wonder what are telcos thinking and why not offer something like this as they clearly know we Malaysians are a huge part of the Waze commnity. With all being said, good work there U Mobile!