LINE, the world’s leading life platform with 170 million monthly active users globally, has officially launched the LINE Friends Pop-up store at IOI City Mall, Putrajaya for the second time. The Pop-up store will be opened from 27th November 2014 until 2nd January 2015. The opening of the Pop-up store will give fans the ultimate LINE experience where they can purchase official LINE merchandise, and also collect the limited-edition products in this rare occasion.
There are series of activities and giveaways lining up for grabs. All LINE users will be receiving a 10% discount voucher through LINE Event Official Account (ID: LINEeventmy) to shop at the store. LINE is also giving away free LINE merchandises every Monday through its popular Lucky Chance Event on its messaging app. Other than that, LINE is also running Lucky Price, where LINE users get a chance to purchase a limited edition 100 cm Brown & Cony dolls at very low price.
The World’s Biggest Moon statue, which was inducted by The Malaysia’s Book of Records, will be at IOI City Mall as well. Selfie lovers are also in for a treat as LINE will be running a contest. All they have to do is install the B612 Camera app, and take a Selfie together with The World’s Biggest Moon, post it on social media and hashtag #LINExmas2014. The “Best Selfie” will be announced on LINE Event Official Account every Friday and will stand a chance to win a pair of Brown & Cony doll set.
The LINE Friends Pop-Up store has been a phenomenal success in over 10 cities, countries including Singapore, Thailand, Taiwan, Indonesia and more. , As of now LINE operates total four permanent stores in South Korea and Taiwan including the recently opened LINE Friends store in Everland, the largest theme park in South Korea.