iM4U launch Walk-A-Win fitness and nutritional mobile app

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(L-R) Azlan Rudy Malik, Norita Jaafar, Datuk Mah Siew Keong and Dr. MS Bavan launching the Walk-A-Win App

iM4U, Malaysia’s leading youth volunteer community in collaboration with Malaysian Association of Telehealth and its member company Rekaplus Diversified Sdn Bhd today launched the Walk-A-Win app, the world’s first real-time gaming fitness and nutritional mobile application that incentivises individuals to stay physically active. Held at Malaysian Global Innovation & Creativity Centre (MaGIC), the event was officiated by Datuk Mah Siew Keong, Minister in the Prime Minister’s Department with 200 iM4U volunteers taking their first steps towards a healthy lifestyle.

With a primary objective to support healthy living among Malaysians by encouraging people to move and walk, the app provides gaming strategy and real time incentives for healthy living.

Based on a new concept of fusing health and entertainment, the objectives of the app include:

  • To transform physical activity into an entertaining and incentivizing activity for all age groups in Malaysia
  • To eradicate occurrence of non-communicable diseases by increasing physical activity involvement in Malaysia
  • To become a precursor for environmental protection and reduction in carbon emission in Malaysia

As of 2014, 49% of women and 44% of men in this country were found to be obese. The app will help to increase physical activity and battle obesity.

Available on both iOS and Androids, it is an inbuilt contest that also goes with an attached storyline. Each level will have a predetermined number of steps for the user to achieve and each user will be given reward points for completing each level. The reward points can be redeemed for gifts in the reward gallery.

iM4U recently signed an MoU with Rekaplus Diversified Sdn Bhd outlining the ongoing participation and contribution of youth volunteers with the release of the Walk-A-Win app. Both parties hope to increase more awareness on the availability of the Walk-A-Win app which combines the benefits of healthy living and a rewarding gaming experience.

Also present at the event as one of the keynote speakers is Norita Jaafar, Chief Operating Officer (COO) of MaGIC.

Why wouldn’t you support IM4U and download the app for Android or iOS and stay healthy while you’re capable of doing so.  – links will be updated when it is made available officially.